The Bronx largest public-art light installation: “THE PULSE” at Loreto Playground in Morris Park
“The Pulse” at Loreto Playground produced by MPBID, public art light installation executed with the support of NYCDSBS, launched in June 2023.
“THE PULSE” on Morris Park Avenue at Loreto Playground
Celebrates Connections, Transformation and Love for the Bronx
Press Release June 24, 2024, Morris Park, The Bronx – The Morris Park Business Improvement District launches “The Pulse,” the first large-scale light installation and the largest public-art display in the Bronx, located on Morris Park Avenue on the fence of Loreto Playground between Haight Avenue and Tomlinson Avenue. “The Pulse” highlights connections between people, the perpetual transformation of communities united in shared love for our neighborhoods, all centered around a beating heart. The installation enhances Loreto Park as the center of the Morris Park community, the place families come to spend time together, relax and enjoy green space.
The 110 feet long interactive light fixture installed 9 feet above ground is dynamic and versatile, changing colors and patterns to accompany culturally relevant community celebrations and special occasions. The installation depicts two interconnected strings of light in DNA-like spiral pattern framing a central heart-shaped piece. The installation was designed by Limbic Media and programmed with engaging and soft motion patterns, captivating the viewer around the central heart-shaped element, as a symbol of life, love, connection and vibrancy. The project was commissioned and executed by the Morris Park Business Improvement District through a NYC Department of Small Business Services Commercial District Lighting Grant, with the support of NYC Parks, NYC Department of Transportation and ConEd.
“The Pulse” lit in blue honoring NYPD for the “National Night Out Against Crime” in August 2024
“Morris Park BID is proud to bring to Morris Park Avenue this first ever large-scale light installation displayed in the Bronx. We will continue to lead advocacy for investments enhancing public spaces around our commercial corridors to support economic development, beautification and thriving environments for Bronx businesses. We thank all NYC agencies supporting us in implementing this unique project”, said Dr. Camelia Tepelus, Morris Park Business Improvement District Executive Director.
“SBS is proud to invest in our city's commercial corridors," said NYC SBS Commissioner Kevin D. Kim. "The Morris Park Business Improvement's 'Pulse' light installation is exactly what the Commercial District Lighting Grants were designed to do: illuminate our communities, brighten our neighborhoods, and highlight the unique diversity that defines New York City”, stated NYC Department of Small Business Services Commissioner Kevin Kim.
“Loreto Playground is the perfect home for this first-of-its-kind light installation,” said NYC Parks Commissioner Sue Donoghue. “The interconnected pattern and central heart design beautifully represent the vital role this greenspace plays as the beloved meeting place of the Morris Park community. Parks is proud to support public art like ‘The Pulse’ in parks throughout the five boroughs, enhancing our shared greenspaces to build community and make our city more beautiful and more livable.”
Media contact: MPBID, 966 Morris Park Avenue, Bronx NY 10462.
Dr. Camelia Tepelus, Executive Director, ed.morrisparkbid [@] gmail.com